Guiding Hand
Challenge: A non-profit organization dedicated to providing a safe space environment for young adults dealing with substance abuse. Guiding Hand is a haven where those who visit will participate in outdoor activities to aid with clearing the mind, and hopefully turn these activities into coping mechanisms after they leave the program, feeling stronger than they were before their visit. I was tasked with creating and designing Guiding Hand’s brand identity and materials to stay true to their mission
Solution: In order to gain perspective on non-profits who aid those who have abused substances, I researched non-profits similar located in the West. I then furthered the process by thinking about what logo elements would encapsulate Guiding Hand’s mission of providing a warm environment where their guests can grow.
Final Logo
The Guiding Hand logo encapsulates the essence of the non-profit’s mission to provide a safe haven for young adults. The ‘gh’ represents the young adult who is seeking help. The purpose of the sunflower petals growing on the ‘gh’ shows the growth visitors experience here and later take with them into the world when they are healed.
